In multisensory research, several factors have been investigated that could affect the process of multisensory integration. However, social factors (i.e., whether a task is performed alone or jointly) have been widely neglected. In this article, we used an audiovisual crossmodal congruency task to investigate whether social factors affect audiovisual integration. Pairs of participants received congruent or incongruent audiovisual stimuli and were required to indicate the elevation of these stimuli.
The reaction time cost of responding to incongruent stimuli (relative to congruent stimuli) was reduced significantly when participants performed the task jointly compared to performing it alone.These results are in line with earlier findings on visuotactile integration in joint action.